It takes just 2.6 seconds for someone to make a first impression on your site or application. In the next 20 seconds, the mind runs through a series of check-boxes: is the information clear, concise, easy to find? All of which makes up for a site’s usability and answers the universal question - "Should I stay or should I go now?"
First impressions matter. Your end user’s experience matters. Most users leave a site due to poor design, hard to find information or difficulty and frustration filling out information.
How may I assist you?
Help, help, I can't find the help.